Radisson Hotel, La Crosse, WI

Recently faced with an enormous renovation on their hands, the Radisson Hotel in La Crosse, WI was tasked to upgrade to the cohesive look of their popular chain standards while also adding in unique, local elements to make their guests feel at home. To achieve this, the architect group Cuningham Architects brought on Barb Soberski for her experience, alternates product expertise, and buying power.

To begin, model rooms were quickly created to test, evaluate, and gain feedback on proposed product selections. From that, the team was able to provide alternate product and custom selections, such as locally sourced stone desktops, that kept the original design intent intact while saving a substantial amount of money. The team also commissioned artwork to be created with a local photographer to elevate the design of the hotel and to pay homage to nearby rich traditions.

The end resulted in 100+ successfully renovated guest rooms that stayed true to the Radisson brand while also showcasing the uniqueness of this beautiful Wisconsin city.